Application
This unit describes the skills and knowledge required to develop and drive social media traffic to an established website using social media platforms. It involves comparing, configuring and using different types of social networking tools and applications to increase web presence.
It applies to individuals in Information and Communications Technology (ICT) roles and use social media tools and applications in business environments
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Elements and Performance Criteria
1. Prepare to use social media tools and applications | 1.1 Establish social media requirements according to business specifications 1.2 Identify and analyse characteristics of social media platforms, tools and applications 1.3 Identify issues associated with social media tools and applications according to organisational guidelines and policies 1.4 Compare and discuss purpose and effect of social media platforms, tools and applications with required personnel 1.5 Compare and review tools and features of different social media platforms, tools and applications |
2. Set up and use social media tools and applications | 2.1 Identify social media tools and applications according to business specifications 2.2 Initiate and configure preferred social media tools and applications for use 2.3 Establish social media interface, using text and file content 2.4 Set up accounts for required users according to organisational procedures 2.5 Initiate social networking interaction and confirm security of collaboration 2.6 Link social media and web presence and create content as required |
3. Review use of social media tools and application in developing web presence | 3.1 Test and evaluate tools and applications according to organisational procedures 3.2 Test and fix errors and confirm website security according to organisational procedures 3.3 Determine whether use of social media tools is effective in developing web presence according to results 3.4 Review social media work and apply required changes according to organisational procedures 3.5 Confirm work performed with required personnel |
Evidence of Performance
The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:
develop social networking presence and upload and link at least three different file types using social media platforms, tools and applications.
In the course of the above, the candidate must:
evaluate use of social media tools and application and action required changes
confirm security of social media interactions according to cyber security procedures and protocols
seek review from required personnel.
Evidence of Knowledge
The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of:
basic technical terminology in relation to social networking, social media applications and tools
basic methods of uploading images, text files, portable document format (PDF) files, audio files, video files and linking associated files
features and functions of social media applications
import and export software functions
different types of social media tools and applications, benefits and issues associated with their use
tagging process and facilitating collaborative folksonomy
social media applications
organisational procedures applicable to developing web presence through social media
cyber security procedures and protocols.
Assessment Conditions
Skills in this unit must be demonstrated in a workplace or simulated environment where the conditions are typical of those in a working environment in this industry.
This includes access to:
required hardware and its components
online resources
social media tools and applications that may be used to develop web presence through social media.
Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards.
Foundation Skills
Reading | Extracts required information from technical and organisational documents |
Writing | Develops content in a manner that supports and conveys information, using required structures and specialised language |
Self-management | Identifies and applies legal and ethical responsibilities regarding use of social media tools Makes routine decisions and implements standard procedures for routine tasks |
Technology | Identifies and confirms purposes, specific functions and key features of basic digital systems and tools |
Sectors
Web